Reinhard Gerl, the founder of INNOVATiVE EYEWEAR, discovered his true calling after his business training and studies when he recognized the effectiveness of colored light therapy and decided to make it available to everyone. The desire to offer high-quality color glasses quickly gave rise to a small but thriving company, with satisfied users all over the world.
Reinhard Gerl’s approach of putting everyone in charge of their own health and the expertise he has built up over the years in the areas of light and color led him to recognize the dangers of “modern” light sources with their unnaturally high blue content at a very early stage, long before other manufacturers began to address this issue. In close collaboration with Dr. Alexander Wunsch, MD, he developed the first generation of BluelightProtect glasses back in 2007.
It is Reinhard Gerl’s inner desire to educate people about the connection between light and health, because only with the necessary knowledge can people make the right decisions for their health. In addition to his duties as managing director, he always takes time to give presentations and support initiatives for light health; he is trained as a holistic vision trainer and in 2015 he founded the non-profit association Zukunft Sehen e.V.
Sylke Gerl, the wife of the founder, has also been active in the company since 2004 and has become managing director in 2018. With her flair for the beautiful and the true, she is not only in charge of design decisions, but is also currently revising the external image and marketing strategy of INNOVATiVE EYEWEAR. In doing so, she focuses on the values that have distinguished INNOVATiVE EYEWEAR from the very beginning. Her credo: “I know that PRiSMA eyewear is unique. We want them to convince with know-how, quality and honesty, not with advertising psychology and purchased testimonials. I personally guarantee that there is not a single bought rating on our pages.”
Even though Sylke Gerl likes to call herself a muse and bird of paradise, she brings much more than just bright colors and good ideas to the office. Not only does she keep track of the many projects, but as “Relationship Manager” she also coordinates cooperation with external partners and experts, and ensures that the company stays on track.
If sometimes the day-to-day business forces itself too much into the foreground, she always reminds people that the company’s products are first and foremost meant to be a gift for people. “A heart for light and color” is not only a beautiful slogan, but also Sylke Gerl’s personal drive.
Dr. Alexander Wunsch, MD
Our BluelightProtect and SpektroChrom development partner and technology consultant, Dr. Alexander Wunsch, MD, has been contributing the indispensable expertise since 2007.
He is a physician, scientist and non-fiction author specializing in the complex of photobiological and biophysical topics. For over 30 years, he has been developing preventive and therapeutic solutions, especially for the healthy use of natural and artificial light, as well as for light hygiene and phototherapy.
His numerous publications, lectures and interviews on biophysical, light-biological and photomedical topics at home and abroad have made many people aware of the importance of light and colors for health and well-being. With the PRiSMA products from the BluelightProtect and SpektroChrom product families that have emerged from this collaboration, he provides directly applicable solutions to problems.